大数据“杀熟”的治理困境与对策

Governance Predicament and Countermeasures of Big Data Price Discrimination

为有效抵制大数据“杀熟”行为,在梳理大数据“杀熟”本质的基础上,对目前大数据“杀熟”的治理困境进行了分析。通过查阅相关案例、学术报告、法律文书等,提出了大数据“杀熟”的治理对策。目前,大数据“杀熟”处于政府职能部门监管不到位、电子商务平台追求利益最大化、消费者维权难等困境。为此,应加强政府职能部门网络监管、赋予电子商务平台更多义务、保障消费者的合法权益,从而营造良好的营商环境。

In order to effectively resist the behavior of Big Data Price Discrimination,on the basis of sorting out the nature of Big Data Price Discrimination,the current governance dilemma of Big Data Price Discrimination"is analyzed.By consulting relevant cases,academic reports,legal documents,etc.,the paper puts forward the governance countermeasures of Big Data Price Discrimination.At present,Big Data Price Discrimination is in the predicament of insufficient supervision of government functional departments,the pursuit of maximum interests of e-commerce platforms,and the difficulty of consumer rights protection.Therefore,it is necessary to strengthen the network supervision of government functional departments,endue e-commerce platforms with more obligations,and protect the legitimate rights and interests of consumers,so as to create a good business environment.