中国武术典型拳种国际化传播:成就、问题、对策--基于太极拳、少林拳为中心的考察

The International Spread of Chinese Wushu Typical Types:Achievements,Problems,and Countermeasures--Based on Taijiquan and Shaolinquan as the center of investigation

文章采用文献资料法和内容分析法等研究方法,运用传播学、历史学等理论知识回顾太极拳、少林拳国际化传播取得的成就,研究其传播存在的困境并作归因分析。认为:武术传播组织群策群力以及新兴网络媒体的出现,传播势力呈现多元化,使中国武术国际化传播取得了诸多成就;存在传播者综合素质良莠不齐、组织间竞技竞争的对立关系联动不足、受众需求认知偏差和典型载体匮乏等问题。继而理性设计太极拳、少林拳服务于社会主义强国目标,构建人类命运共同体愿景的传播策略。

Using literature,content analysis and other research methods,using communication,history and other theoretical knowledge to review the achievements of Taijiquan and Shaolinquan's international communication,study the difficulties of their communication and make attribution analysis.It is believed that many achievements have been made in the international communication of Tai Chi and Shaolin Boxing.The overseas visits of star masters such as Chen Xiaowang and Master Yongxin produced the"Matthew Effect",which promoted the promulgation of Wushu development policies,the collective efforts of Wushu communication organizations,and the emergence of emerging online media.The communication power is diversified.There are problems such as the mixed quality of the communicators,the insufficient linkage of the oppositional relationship between the competitive competition between organizations,the deviation of the perception of the audience's needs,and the lack of typical carriers.Then rationally designed Taijiquan and Shaolinquan to serve the goal of a socialist country and build a communication strategy for the vision of a community with a shared future for mankind.