文化符号视角下视觉传达设计课程思政教学研究

Teaching of Ideology and Political Science Course of Visual Communication Program from the Perspective of Cultural Symbols

课程思政建设是现代教育改革的重要课题,是应对社会经济转型的主要思想教育方式。视觉传达设计虽然是新兴的技术,但是与文化的结合较为紧密,在视觉传达设计课程思政教学中应当引入文化元素,注重展示优秀的文化,借助典型文化符号促进学生深刻地理解视觉传达设计的内涵与应用价值。本文结合视觉传达设计教学需要,对课程思政教学的实施情况进行分析,着力构建有温度、有智慧、有情境的视觉传达教学体系,提高课程思政的实施效率。

Construction of ideology and political science teaching is an important issue in modern education re⁃form,and is the main ideological education way to cope with social and economic transformation.Although visual communication design is an emerging technology,it is more closely integrated with culture.Cultural elements should be introduced into ideology and political science teaching of visual communication design course,focusing on display⁃ing excellent culture and promoting students'deep understanding of the connotation and application value of visual communication design with the help of typical cultural symbols.This paper combines the teaching needs of visual communication design,analyzes the implementation of the course,and focuses on building a teaching system of visu⁃al communication with warmth,wisdom and context to improve the efficiency of the implementation of the course.