基于数据挖掘的数据新闻生产方式分析

Analysis of Data-driven News Production Mode Based on Data Mining

为了提高数据新闻在新闻行业内的地位,发挥新闻报道的真实作用,开展基于数据挖掘的数据新闻生产方式研究。从数据新闻信息获取渠道、新闻内容处理手段、新闻呈现方式三个方面,分析基于数据挖掘的数据新闻生产变革,绘制基于数据挖掘技术的数据新闻生产流程。以数据新闻中的龙头代表“数字说”新闻为例,根据“数字说”新闻主题内容与占比,进行数据新闻生产中独特性信息的采集与选题;以现代化技术为支撑,编辑与处理获取的新闻信息;使用计算机设备,辅助智能化生成技术,进行新闻信息的呈现,从而实现生产的数据新闻具有直观性、生动性与交互性等特点。

In order to improve the status of data journalism in the news industry and give full play to the role of news reporting,research on data-driven news production methods based on data mining is carried out.From the three aspects of data news information acquisition channels,news content processing methods,and news presentation methods,it analyzes the data-driven news production reform based on data mining,and draws the data-driven news production process based on data mining technology.Taking"Digital Talks",the leading representative data news,as an example,the paper collects and selects unique information in data-driven news production based on the content and proportion of its news topics;edit and process news information obtained with the support of modern technology;computer equipment is used to assist intelligent generation technology in presenting news information,so as to realize that the data news produced has the characteristics of intuition,vividness and interactivity.