融媒体背景下“学习强国”平台传播力评价指标体系

The Evaluation Index System of the Communication Power of the Platformof “Learning to Strengthen the Country” under the Background ofConvergent Media

“学习强国”是习近平新时代中国特色社会主义思想最权威、最全面的信息平台,如何科学、客观地衡量“学习强国”平台的传播力尤为重要。文章在媒介技术性、组织中介性和媒介化三大研究立足点的支撑下,通过界定传播传递观和仪式观“两大视域”看待“学习强国”平台的传播力,从“传播能力”“传播权力”“传播效力”“传播动力”4个视角切入测度其传播力,形成“三点、两域、四力”的研究场域,构建了“学习强国”平台传播力的4级评价指标体系,并利用层次分析法为其指标赋权,通过了一致性检验。该指标体系的构建,为“学习强国”平台传播力的量化研究提供了借鉴,为加快建设学习型社会提供了助力。

“Learning to strengthen the country”is the most authoritative and comprehensive information platform for Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.How to scientifically and objectively measure the dissemination power of the“Learning to strengthen the country”platform is particularly important.Supported by the three major research points of media technology,organizational intermediary and mediation,the article looks at the communication power of the platform of“learning to strengthen the country”by defining the“two perspectives”of communication transmission view and ritual view,the four perspectives of“communication ability”,“power of dissemination”,“communication effectiveness”and“communication power”cut into the measurement of its communication power,forming a research field of“three points,two fields,and four forces”,and constructed a fourlevel evaluation index system for the communication power of the“learning power”platform,and use the analytic hierarchy process to give weights to its indicators,and pass the consistency test.The construction of this indicator system provides a reference for the quantitative research on the communication power of the“Learning Power”platform,and provides assistance for accelerating the construction of a learning society.