甘肃省县域文化旅游创意产品设计创新研究

Research on Design Innovation of Cultural Tourism Creative Products in County Areas of Gansu Province

文化旅游创意产品是通过知识产权的开发与利用,借助现代设计手段对文化旅游资源进行创造与提升而生产出的高附加值产品。甘肃省文化旅游资源丰富,广泛分布于各个县域,具有发展县域文旅创意产业的优势条件。本文通过对甘肃省县域文化旅游创意产品设计中存在的问题的分析,提出了利用区域优势开发特色旅游产品模式、应用旅游市场导向作用、加大对参与性与体验性旅游产品开发力度等具体建议。

Cultural tourism creative products are high value-added products produced through the development and utilization of intellectual property rights and the creation and promotion of cultural tourism resources by means of modern design.Gansu Province is rich in cultural tourism resources,which are widely distributed in various counties and has advantageous conditions to develop cultural tourism creative industries in the county.Through the analysis of the problems in the design of cultural tourism creative products in the county area of Gansu Province,specific suggestions are pointed out such as using regional advantages to develop characteristic tourism product models,applying the role of tourism market orientation,and focusing on the development of participatory and experiential tourism products.