新媒体背景下大学生就业指导与服务路径的创新

Innovation of Employment Guidance and Service Paths for College Students under the Background of New Media

新媒体技术的运用在大学生就业指导与服务过程中拓宽了受众群体,丰富了内容素材,突破了时空限度,创新了实践方式。本文通过分析大学生就业过程中新媒体的运用现状,总结出新媒体背景下大学生就业指导与服务的原则、创新机制,提出了“树立一种理念”“加强三项投入”“运用四类符号”“发展五种形态”等具体建议,旨在为推进大学生就业指导与服务新层级的发展提供助力。

The application of new media technology has broadened the audience,enriched the content and materials,broke through the limits of time and space,and innovated the practice in the process of college students’employment guidance and services.On the basis of analyzing the current situation of the application of new media in the process of college students’employment,this paper attempts to summarize the principles and innovative mechanisms of college students’employment guidance and services under the background of new media,and propose specific suggestions such as“establishing a concept”,“strengthening investment in three areas”and“using four categories of symbols”,“Developing five types of forms”,with a view of promoting the development of a new level of employment guidance and services for college students.