试析新媒体在铸牢中华民族共同体意识中的叙事逻辑——基于《中国民族报》微信公众号的框架分析

On the Narrative Logic of New Media′s Coverage in Consolidating the Sense of Community for the Chinese Nation:Based on the Narrative Framework of Wechat Official Account of China Ethnic News

科学认识新媒体在铸牢中华民族共同体意识中的传播规律,对增强新媒体铸牢中华民族共同体意识的传播效果具有重要意义。《中国民族报》作为以“铸牢中华民族共同体意识”为核心理念的主流媒体,其围绕着“民族团结”议题,形成了“理论-历史-现实”宏观框架,全景式呈现“中华民族共同体理念”的政策理论支撑、历史形成脉络以及现实发展图景;在中观框架上,其利用场域融合、视角切换等手段,提高传播内容的穿透力、吸引力和互动性;在微观框架上,其通过多元符号的融合运用对“中华民族”进行共现传播并用清晰直白的表达方式直接向受众表达“铸牢中华民族共同体意识”的核心理念。

A scientific understanding of the communication law of sense of community for the Chinese nation forged by the new media is of great significance to enhance the communication effect.China Ethnic News is a mainstream media with the core concept of consolidating the sense of community for the Chinese nation.In the macro-framework,it has formed a“theory-history-reality”around the“national unity”,a panoramic presentation of the policy theory support,historical background and realistic development of the community for the Chinese nation.In the meso-framework,it uses field integration,perspective switching and other means to improve the penetration,attractiveness and sense of interaction of the disseminated content.In the micro-framework,through the integration and use of multiple symbols,Chinese nation is co-presented and disseminated,and the core concept of the sense of community for the Chinese nation is made public to the audience in a clear and straightforward way.