新时代背景下平面设计与中国优秀传统文化的融入

Incorporating Chinese Excellent Traditional Culture into Graphic Design in the New Era

中国是一个具有深厚历史底蕴的文明古国,丰富的传统文化符号和形式多样的文化呈现形式随着时代的进步不断传承和发展。新时代背景下平面设计和中国优秀传统文化的融合,不仅是现代平面设计发展的关键,也是传承和发展中国优秀传统文化的重要途径。将中国传统文化融入平面设计能够丰富设计元素,形成兼具现代平面设计时代性特征和中国特色的平面设计作品因此,设计师必须根据设计目标和对传统文化的了解,挖掘、借鉴中国优秀传统文化中的图案元素、文字元素、色彩元素、民俗元素等创新平面设计内容,提升产品的综合商业价值。

China is an ancient civilization with a rich history and culture.The rich traditional cultural symbols and various forms of cultural presentations continue to be inherited and developed with the progress of the times.The integration of graphic design and China’s excellent traditional culture in the new era is not only the key to the development of modern graphic design,but also an important way to inherit and develop China’s excellent traditional culture.Incorporating excellent Chinese traditional culture into graphic design can enrich design materials,inherit and develop traditional culture,conforming to requirements of the modern graphic design and the Chinese characteristics.Therefore,based on design goals and understanding of traditional culture,designers must excavate and learn from the pattern elements,text elements,color elements,folk custom elements and other innovative graphic design content in China’s excellent traditional culture to enhance the comprehensive commercial value of the product.