基于场景理论的数字文化旅游融合发展研究

Development of the Integration of Digital Culture and Tourism Based on Scene Theory

在对数字文化旅游融合发展现状进行研究的基础上,总结出中国数字文化旅游在发展过程中形成了三种主要类别:互动体验场景、夜间视觉场景和出行应用场景。研究发现,数字文化旅游融合发展过程中存在概念与现实的落差、数字与人文的失衡以及分散与共享的错位三大现实问题。同时,在场景理论的作用下,数字文化旅游融合发展会更加重视文化资源的生产、文化空间的建设和区域联动的整合,并将会形成以数字文化旅游感知舒适物为圆心,以发掘文化资源、提取文化元素及设置文化场景为内层圆,以搭建数据库、调试数字设备及测试数字系统为中层圆,以数字文化旅游项目运行与反馈为外层圆的同心圆发展模式。

Based on the study of the current development situation of the integration of digital culture and tourism in China,it is found that there are three main categories in its development:interactive experience scenes,night visual scenes,and travel application scenes.Meanwhile,there exist three problems in the practice of digital culture and tourism:the gap between concept and reality,the imbalance between digitalization and humanities,and the misplacement of distribution and sharing.Under the guidance of scene theory,the development of digital culture and tourism will attach great importance to the production of cultural resources,the construction of cultural space,and the integration of regional linkages,and will form a concentric circle development model.In the model,the perceived amenities of digital culture and tourism will serve as the center,exploring cultural resources and cultural elements,and constructing cultural scenes as the inner circle,and building databases,installing digital equipment and testing digital systems as the middle circle In addition,the operation and feedback of the projects of digital culture and tourism will act as the outer circle.