大数据时代粉丝身份的割裂与弥合--从“灯牌大战”说起

Separation and Bridging of Fan Identity in the Era of Big Data-Starting From the War of LED Light

近年来,随着网络的普及和互联网资本对偶像工业的渗透,中国的粉丝社群进入了大数据时代。一套基于网络空间和虚拟身份的“饭圈”意识形态建立起来,并通过对内部秩序、竞争关系和消费行为的极端强调,将粉丝询唤为同质性、利他性的主体。原本零散的粉丝,在受到规训之后,被整合成了一支分工明确、层级森严的“军队”。在为偶像贡献数据和流量的同时,粉丝的虚拟化身与自然身体之间也发生了割裂。本文试图考察“饭圈”的象征秩序是如何建立起来,并向粉丝发出询唤的。同时,借由对TFBOYS“饭圈”“灯牌大战”的征兆性解读,考察“灯牌大战”对意识形态缺口的弥合功能。

In recent years,with the popularity of network and the penetration of Internet capital to idol industry,the fans community in China has entered the era of big data.A set of fandom ideology based on cyberspace and virtual identity is established,and fans are called homogeneous and altruistic subjects through extreme emphasis on internal order,competitive relations and consumption behavior.Originally scattered fans,after being trained,have been integrated into an army with clear division of labor and strict levels. While contributing data and traffic to idols, the virtual avatar of fans is also separated from the natural body. This paper attempts to investigate how thesymbolic order of fandom is established and send inquiries to fans. At thesame time, through the symptomatic interpretation of the war of LED Light ofTFBOYS, this paper examines the bridging function of the war of LED light tothe ideological gap.