艾德莱斯绸色彩对新疆食品包装设计的影响

The Influence of Adelaide Color on Xinjiang Food Packaging Design

色彩绚丽夺目的艾德莱斯绸通过高纯度强对比的色彩瞬间抓人眼球,这种强烈的视觉冲击力及视觉美感在一定层面上反映出维吾尔族人热情洒脱、热爱自然的性格态度。研究采用色彩分析软件来对当下市面上的新疆本土食品外包装中民族特色部分进行分析、归纳与总结,从传统艾德莱斯绸纹样入手,使传统新疆民族颜色观融入地域食品包装设计中,为更好地提升文旅融合背景下非物质文化遗产的经济价值,运用民族色彩提高特色食品的地域文化的识别性。

The brilliant and dazzling Adelais silk instantly catches the eye through its high purity and strong contrasting colors.This strong visual impact and visual beauty reflects the Uyghur people's enthusiasm and love of nature at a certain level.The research uses color analysis software to analyze,summarize and summarize the ethnic characteristics of Xinjiang local food packaging on the market.Starting from the traditional Adelais silk pattern,the traditional Xinjiang ethnic color concept is integrated into the regional food packaging design.In order to better enhance the economic value of intangible cultural heritage in the context of the integration of culture and tourism,the use of national colors to improve the identification of regional culture of special food.