基于PEST分析的纯电动汽车作为网约车竞争环境研究--以三四五线城市为例

Research on the Competitive Environment of Pure Electric Vehicle as Online Car Hailing Based on PEST Analysis-Take Third,Fourth and Fifth Tier Cities for Example

网约车合法化后,具有运营成本低、环境友好等优点的纯电动车进入网约车市场。但在三四五线城市,纯电动网约车的渗透率比较低。为了推动纯电动汽车进一步进入网约车市场,基于网约车市场和纯电动车特点,借助政治、经济、社会、技术(Politics Economy Society Technology,PEST)分析法从政策、经济、社会和技术四个宏观环境对纯电动车作为网约车在三四五线城市竞争环境进行分析,研究制约纯电动网约车在三四五线城市发展的宏观因素,并针对性提出纯电动网约车的发展建议及措施,即地方政府通过制定宽松政策和合理规划充电设施鼓励纯电动汽车的使用;网约车平台采取降低挂靠费用、差异化服务价格等措施,引导驾驶员和客户使用纯电动网约车,从而提高纯电动汽车在三四五线城市网约车中的渗透率。

After the legalization of online car-hailing,(Blade Electric Vehicles,BEV)with low operating costs and environmental friendliness enter the online car-hailing market.However,in the third,fourth and fifth tier cities,the penetration rate of electric vehicle online car-hailing is relatively low.In order to promote the electric vehicle to enter the online car-hailing market further,based on the online car-hailing market and the characteristics of the electric vehicle,using(Politics Economy Society Technology,PEST)analysis method from the policy,economy,society and technology four macro environment of electric vehicle as online car-hailing in the third,fourth and fifth tier cities around the network competition environment were analyzed,and the study restricting car line in the third,fourth and fifth tier cities around the BEV online car-hailing development of macro factors,In addition,specific suggestions and measures are put forward for the development of electric vehicle ride-hailing vehicles.That is,local governments encourage the use of electric vehicle by formulating loose policies and reasonably planning charging facilities.Car-hailing platforms take measures such as reducing attachment fees and differentiated service prices to guide drivers and customers to use electric vehicle online car-hailing,so as to increase the penetration rate of electric vehicle in the third,fourth and fifth tier cities.