我国国际传播中的信息流量:历史、问题及对策

Information Flow in China’s International Communication:History,Problems and Strategies

随着第五代移动通信技术的兴起以及智能媒体时代的到来,国际传播的主阵地已从传统媒体转移至互联网。统计数据显示,中国拥有世界上数量最多的网民,但是互联网中文信息流量却相对较少,与英文信息流量差距尤为悬殊。梳理中国互联网发展历史并将其分为四个时代,即互联网信息流量1.0时代(1987—2001年)、互联网信息流量2.0时代(2001—2008年)、互联网信息流量3.0时代(2008—2017年)和互联网信息流量的新时代(2017年至今)。不同时代中文信息流量具有不同特点,匮乏的原因包括英语在全球语言网络中居枢纽地位、互联网巨头形成马太效应、个人独立建站的门槛和成本较高、移动互联网时代传统网站式微等,因此需健全打造全媒体国际传播体系,加大对出海互联网企业的支持力度,关注海外华人年轻一代并培养关键意见领袖,大力加强国际中文教育。

With the rise of the fifth-generation communication technology and the advent of the smart media era,the main front for international communication has shifted from traditional media to the Internet.Statistics show that China has the largest number of Internet users in the world,but the amount of information traffic on the Internet in Chinese is relatively small,and the gap with the amount of information traffic in English is particularly wide.The history of the development of the Internet in China is reviewed and divided into four eras,namely the Internet information traffic 1.0 era(1987-2001),the Internet information traffic 2.0 era(2001-2008),the Internet information traffic 3.0 era(2008-2017),and the new era of Internet information traffic(2017-present).The reasons for the lack of Chinese information flow in different eras include the pivotal position of English in the global language network,the Matthew effect formed by Internet giants,the high threshold and cost for individuals to build independent websites,and the decline of traditional websites in the era of mobile Internet,etc.It is thus recommended to soundly build an international communication system for all media,increase support for Internet enterprises going abroad,focus on the young generation abroad,cultivate key opinion leaders,and vigorously strengthen international Chinese education.