基于闽东传统民居特色的非遗食品包装设计

Packaging design of intangible cultural heritage food based on the characteristics of traditional folk houses in east Fujian

以提升非遗食品包装设计的文化价值和设计思维,同时传播传统民居特色和非遗食品传统技艺为目的,从文化特色、建筑布局特色、建筑元素特色和建筑色彩特色要素着手,以闽东非遗食品中的福鼎白茶为包装设计对象,将闽东传统民居建筑特色要素与当地非遗食品包装设计相融合,并赋予其包装设计意义和设计策略进行可行性设计。

In order to enhance the cultural value and design thinking of intangible cultural heritage food packaging design,and to spread the characteristics of traditional dwellings and traditional skills of intangible cultural heritage food,starting from cultural characteristics,architectural layout characteristics,architectural element characteristics and architectural color characteristics,Fujian Fuding white tea in east Fujian intangible cultural heritage food is the object of packaging design,which combines the characteristic elements of traditional residential buildings in eastern Fujian with the packaging design of local intangible cultural heritage food,and gives its packaging design significance and design strategy for feasibility design.