新零售业态下生鲜行业智慧物流发展的SWOT分析——以盒马鲜生为例

SWOT Analysis of Intelligent Logistics Development of Fresh FoodIndustry under New Retail Format——Take Freshippo as an Example

近年来,科技的发展带动了多行业核心技术的进步,其中物流行业成效显著,由传统模式到融入智能化技术,智慧物流蓬勃发展,已成为行业风向标之一。与此同时,与物流行业关系紧密的新零售行业也在逐渐步入正轨。新零售业态下的智慧物流发展引人关注,故文中选取与日常生活密切相关的生鲜行业为叠加条件,对盒马鲜生这一新起之秀的智慧物流进行SWOT分析,剖析其劣势并据此提出相关建议,以供盒马鲜生及同行业其他企业参考。

In recent years,the development of science and technology has driven the progress of core technologies in many industries,among which the logistics industry has achieved remarkable results.From the traditional mode to the integration of intelligent technology,intelligent logistics has developed vigorously and has become one of the industry weathervanes.At the same time,the new retail industry,closely related to the logistics industry,is also gradually on the right track.The development of intelligent logistics under the new retail format is notable,and therefore this article selects the fresh food industry which is closely related to the daily life as superposition conditions,carries out a SWOT andalysis on the intelligent logistics of Freshippo which is newly established and puts forward related suggestions according to its disadvantages,so as to provide a reference for Freshippo and other enterprises in the same industry.