电子商务背景下生鲜农产品配送模式研究及优化——让农产品走出去

Research and Optimization of Distribution Mode of Fresh Agricultural Products under theBackground of E-commerce——Let Agricultural Products Go Out

电子商务的发展为农村生鲜农产品上行带来了机遇,但偏僻乡村的生鲜农产品配送问题仍是阻碍其发展的一大因素。文中立足于电子商务背景,分析了现存的三种物流配送模式,进一步对其在偏僻乡村生鲜农产品上行中运用的可行性进行分析,最后根据三者优缺点提出了全新的农村生鲜农产品配送方案,并概括了其先进性。

The development of e-commerce has brought opportunities for the upstream of fresh agricultural products in rural areas,but the distribution of fresh agricultural products in remote villages is still a major factor hindering its development.Based on the background of e-commerce,this paper analyzes the three existing logistics distribution modes,and further analyzes the feasibility of their application in the uplink of fresh agricultural products in remote villages.Finally,according to the advantages and disadvantages of them,a new distribution scheme of rural fresh agricultural products is put forward,and its advanced nature is summarized.