“1+X”证书制度下汽车营销与服务专业人才培养模式探索

Exploration on the Training Mode of Automobile Marketing and Service Professionals under the"1+X"Certifi cate System

近年来,随着我国经济社会的不断发展,各行各业也都迎来了崭新的发展契机。自2019年开始,“学历证书+职业技能等级证书”制度开始在职业院校以及应用型本科高校中国试点应用,这本身也是迎合时代发展潮流的一种选择。通过这种“1+X”证书制度能够更好地保证学生专业素质的提升。本文以此为基础,围绕“1+X”证书制度视野下,企业营销与服务专业人才的培养模式进行思考。

In recent years,with the continuous development of China's economy and society,all walks of life have ushered in new opportunities for development.Since 2019,the"diploma certifi cate+vocational skill level certifi cate"system has been piloted in vocational colleges and applied undergraduate colleges and universities in China,which itself is also a choice to meet the development trend of the times.This"1+X"certifi cate system can better ensure the improvement of students'professional quality.Based on this,this paper focuses on the training mode of enterprise marketing and service professionals from the perspective of the"1+X"certifi cate system.