摘要
女性在汽车消费方面占比逐渐提升,给特斯拉model 3、宏光mini EV、欧拉等车型贡献了主要销量,也带动其他汽车厂商积极拓展女性用户。本文通过分析女性新能源汽车市场的发展现状,举列典型用户类型,并评估未来女性汽车市场的发展潜力,以期为厂家迎接女性消费浪潮的来临做好准备。
The proportion of female drivers is gradually increasing,contributing major sales to models such as Tesla model 3,Hongguang mini EV and Olas,and also driving other car manufacturers to make active attempts.This paper analyzes the female new energy vehicle market,cites typical user types,and evaluates the development potential of the female vehicle market in order to prepare manufacturers for the coming wave of female consumption.
出处
《时代汽车》
2022年第16期96-98,共3页
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