融媒体环境下基层宣传工作人才培养思考

Thoughts on the Cultivation of Grass-roots Publicity Talents in the Media Environment

地方政府基层宣传工作人才其能力、素质、水平直接关系到基层全面建设和党的创新理论在基层的贯彻落实。随着信息技术快速发展,传播技术、舆论生态、媒体格局等发生深刻变革,给地方宣传工作提出了严峻挑战和考验。本文针对融媒体环境下地方基层宣传工作人才培养,结合当前宣传工作实际情况,提出加强融媒体环境下基层宣传工作人才培养的对策和措施。

The ability,quality and level of local government grassroots propaganda workers are directly related to the overall construction of the grassroots and the implementation of the party’s innovation theory at the grassroots level. With the rapid development of information technology,changes in communication technology,public opinion ecology,and media landscape have brought severe challenges and tests to local propaganda work. Aiming at the training of local grassroots publicity talents under the converged media environment,this paper proposes countermeasures and measures to strengthen the training of grassroots publicity talents in the converged media environment based on the actual situation of the current publicity work.