基于网络文本的大连海洋主题景区旅游形象感知对比研究——以老虎滩海洋公园、圣亚海洋世界为例

A Comparative Study on the Tourism Image Perception of Dalian Marine Theme Scenic Spot Based on the Internet Text:Take Tiger Beach Marine Park and Shengya Marine World for Example

随着我国经济发展和生活水平的提高,大众对旅游目的地的追求已不再局限于传统的自然类、人文类旅游景区,作为现代旅游目的地的海洋主题公园越来越受到旅游者的青睐。通过网络文本分析,运用ROST CM6.0分析软件提取老虎滩海洋公园和圣亚海洋世界评论样本的高频特征词,构建海洋主题景区旅游形象感知指标体系,并对比分析两个景区各感知因子占比。研究发现:老虎滩海洋公园和圣亚海洋世界两个景区的侧重点有所不同,前者表现为“休闲娱乐与主题场馆表演并行”,后者的旅游形象更侧重“主题场馆表演”;游客对于老虎滩海洋公园和圣亚海洋世界的情感形象均以正面情绪为主,但在整体形象对比中,圣亚海洋世界则呈现出了明显优势。基于以上结论,提出适合两个景区形象建设和景区发展的建议。

With the rapid development of China’s economy and the significant improvement of living standards, the public’s pursuit of tourist destinations is no longer limited to the traditional natural and humanistic tourist attractions. As a modern tourist destination, marine theme park is more and more favored by tourists. Through the network text analysis, the authors used the ROST CM6.0 analysis software to extract the high-frequency feature words of Tiger Beach Marine Park and Shengya Marine World comment samples, constructed the tourism image perception index system of marine theme scenic spots, and compared and analyzed the proportion of each perception factor of the two scenic spots. The study found that the focuses of Tiger Beach Marine Park and Shengya Marine World were different. The former was "entertainment and theme venue performance", while the latter paid more attention to "theme venue performance". The emotional images of tourists for Tiger Beach Marine Park and Shengya Marine World are mainly positive emotions, but in the overall image comparison, the Shengya Marine World presents obvious advantages. Based on the above conclusions, this paper puts forward some suggestions suitable for the image construction and development of the two scenic spots.