中国独立服装设计师跨文化设计路径研究

A Cross-cultural Design Path for Chinese Independent Fashion Designers

服装文化发展至今,全球化下的文化多样性助长了设计师们产出更加前卫与先锋的审美创意。虽说一方水土养一方设计师,但越来越多的设计师选择驻扎在不同文化背景下的地域接受教育,使得他们的设计带着一股跨文化的“混血”感。结合全球化下的跨文化传播理论,以80、90后中国独立服装设计师为主体,提出跨文化冰山理论的服装设计路径研究。分析设计中的隐性文化变量与显性设计因子,并结合销售、推广渠道,提出中国新生代独立服装设计师的可持续发展之道。

When the fashion culture has developed to the present, globalization and diversity have encouraged designers to produce more avant-garde and pioneering aesthetic and creative works. Although it is said that culture nurtures nature, more and more designers choose to study at different regions under different cultures. As a result, their designs carry a sense of cross-cultural hybridity. Combining the theory of cross-cultural communication under globalization, with independent fashion designers born in the 1980s and 1990s in mind, the paper proposes a fashion design path study model based on the cross-cultural iceberg theory. It analyzes its implicit cultural variables and explicit design factors and combines the marketing and promotion channels to put forward the sustainable development of the Chinese new generation of independent fashion designers in the globalized market.