基于数字化发展的花鸟字画保护与设计研究

On the Protection and Design of Flower and Bird Calligraphy and Painting Based on Digital Development

传统产业的创意开发是各个国家建立文化创意产业的一个重要途径,在互联网高速发展的背景下,万物数字化是一个大趋势。为了紧跟时代的步伐,我国传统产业的创意开发落在数字化手段上,数字化技术创意开发与保护措施亟待探索。研究以花鸟字画为民间艺术代表进行数字开发与创意呈现方式的研究,分析花鸟字画的内涵与外延以及保护价值,并以此为理论基础提出花鸟字画的数字化创意开发与保护手段。通过增加地域性元素、建立花鸟字画字体数据库、设计个性化服务游戏等方面提出创造性设想,以期通过数字化技术焕发花鸟字画民间艺术新的生机与活力。

The creative development of traditional industries is an important way for various countries to establish cultural and creative industries.In the context of the rapid development of the Internet,the digitalization of everything is a major trend.In order to keep up with the pace of the times,the creative development of traditional industries in China is based on digital means.Digital technology creative development and protection measures require urgent research.This article uses flower and bird art calligraphy as a representative to study digital development and creative presentation methods It analyzes the connotation and extension of flower and bird art characters and the protection value and proposes flower and bird as the theoretical basis for digital creative development and protection of artistic calligraphy and painting.By adding regional elements,establishing flower and bird font database,designing personalized service games,etc.,creative ideas are proposed to help the neglected folk art represented by flower and bird calligraphy and painting to restore vitality through the use of digital technology.