数字网络时代版权授权难题的破解之道

Solutions to Copyright Licensing Problems in the Digital Network Era

数字和网络技术的发展给传统版权授权模式带来了巨大的挑战。现有版权授权模式虽各有优势,但在应对高效传播技术的挑战方面又都存在一些不足。建立一站式在线版权交易平台,能够综合各授权模式的优势并有效克服其局限性,既便于“头部作品”的授权和利用,更有利于解决“长尾作品”的授权和利用问题。结合版权登记制度和区块链技术优势,一站式在线版权交易平台是破解数字网络时代版权授权难题的可行之道。

The development of digital and network technology has brought great challenges to the traditional copyright authorization mode. Although the existing copyright licensing models have their own advantages, they are inadequate in dealing with the challenges of efficient communication technology utilization. The establishment of a digital one-stop online copyright trading platform can integrate the advantages of various authorization modes and effectively overcome their limitations, which is not only convenient for the authorization and utilization of “head works”, but also helpful to solve the problem of authorization and utilization of “long tail works”. Combining the copyright registration system and blockchain technology strengths,the one-stop online copyright trading platform provides a feasible way to solve the copyright authorization problem in the digital network era.