摘要
As a source of daily consumer products,the haircare market in China has massive headroom for brands to grow.The overall Chinese haircare market gained at a steady growth rate of 4.8%in 2020,tapping a market size of 48.7 billion RMB($7.7 billion),Mintel predicts.The latest research by Mintel found 94%of Chinese consumers believe scalp care is as essential as skincare.China’s shampoo and haircare market is experiencing steady and sustained growth and is expected to reach 60.5 billion RMB($9.5 billion)by 2025.The rapid increase in the consumption of haircare products is driven by rising awareness of specific haircare issues and the vertical category,and the consumption upgrade trend in China,in which consumers trade up to more premium products.
