摘要
“Personified pet raising”has become a new buzzword of the pet industry.In the past,people raise pets mainly for apparent functional demands like“looking after the house”.By comparison,more and more pet-raising people are now treating pets as their own family members.Under this concept,consumption scenes of pet care are keeping on being upgraded and iterated.Apart from basic bathing shampoo,more subdivided products such as hair-care essence and oral spray have occurred.According to GIM market investigation report,the scale of the global pet care market exceeded 232.0 billion U.S.Dollars(equivalent to about RMB 1.47 trillion Yuan)in 2020,and is hoped to increase at a compound annual rate of more than 6.1%in 2021-2027.
