媒介视域下中国戏曲艺术国际传播力提升策略

Strategies for the Enhancement of the International Communication Capabilities of Chinese Opera Art from the Perspective of Media

当前,中国戏曲艺术在对外传播过程中存在的问题主要表现在戏曲艺术传播的效度与质量两个方面。通过对中国戏曲艺术对外传播现状进行分析可知,单纯地聚焦于互联网等新媒介技术平台的使用和将研究视点过多关注于戏曲文本翻译方面是导致中国戏曲艺术对外传播质量不高的主要原因。从媒介视域出发,对受众进行精细化分层,将在场性的面对面传播作为中国戏曲艺术对外传播的重要途径,并合理利用新媒介技术平台,可有效提升中国戏曲艺术的国际传播力。

At present,the problems of the international communication of Chinese opera art are mainly manifested in its validity and quality.The analysis of the current situation of the international communication of Chinese opera art shows that the poor quality of the international communication of Chinese opera art is mainly caused by simply focusing on the use of the Internet and other new media technological platforms and paying too much attention to the translation of Chinese opera texts.From the perspective of media,it is suggested that the international communication capabilities of Chinese opera art be enhanced by means of carefully classifying the audience,highlighting face-to-face communication,and properly using new media technology platform.