数字化转型中烟农社区平台的建设--以韶关市为例

Exploration and Practice of Digital Community Platform for Tobacco Farmers--Taking Shaoguan City as an Example

随着数字经济的快速发展,依托数字化驱动烟叶生产现代发展越发重要。广东烟草韶关市有限公司通过以腾讯乐享为平台,搭建了包含烟叶知识库、烟叶课堂、直播、烟叶问答等内容为一体的烟农数字化社区平台“烟农E家”。实现了烟农掌上学习了解烟叶政策、生产技术,打通了烟农和烟草公司之间的距离,为稳定种植主体和种植规模提供了保证,也为种植主体的培育和新型职业烟农的培育增加了技术支持。

With the rapid development of the digital economy,it is more and more important to rely on digitalization to drive the modern development of tobacco production.Shaoguan Tobacco Monopoly Bureau built a digital community platform for tobacco farmers‘Tobacco Farmer E Home’,which included tobacco leaf knowledge base,tobacco leaf classroom,live broadcast and tobacco leaf Q&A.It enabled farmers to learn and understand tobacco policy and production technology on the palm of their hands,bridged the gap between farmers and tobacco companies,provided a guarantee for stabilizing planting subjects and planting scale,and added technical support for the cultivation of planting subjects and new professional tobacco farmers.