新能源汽车购买意向的调查研究——以昆明大学生为例

Investigation and Research on Purchase Intention of New Energy Vehicles ——Take Kunming University Students as an Example

在当今社会,新能源汽车逐渐走进了民众的视野,以电动汽车、氢能源汽车为代表的新能源汽车逐渐在汽车行业占有一席之地。在汽车营销的过程中,以零零后为代表的新时代大学生,在未来的五到十年内,将成为中国购买新能源汽车的主体。因此,当代大学生对于新能源汽车的了解以及购买意愿,将很大程度上决定了在未来十年到十五年之内新能源汽车在中国的发展前景。因此,本文利用SPSS数据分析软件,通过问卷调查形式,以昆明大学生为例,分析当代大学生对于新能源汽车的认知、看法以及购买意愿,从而分析出主要问题,促进中国新能源汽车产业发展。

In today’s society, new energy vehicles have gradually entered the public’s field of vision, and new energy vehicles represented by electric vehicles and hydrogen energy vehicles have gradually gained a place in the automotive industry. In the process of automobile marketing, the new era college students born after 2000 will become the main body of China’s purchase of new energy vehicles in the next five to ten years. Therefore, contemporary college students’ understanding of new energy vehicles and their willingness to purchase will largely determine the development prospects of new energy vehicles in China in the next ten to fifteen years. Therefore, this paper uses SPSS data analysis software to analyze the cognition, opinion and purchase intention of contemporary college students on new energy vehicles through questionnaire survey, taking Kunming college students as an example, so as to analyze the main problems and promote the development of China’s new energy vehicle industry.