网络文学粉丝的形成机制与虚拟社区实践

The formation mechanism of Internet literature fans and the practice in virtual community

网络文学粉丝是不仅对网络文学作品产生沉浸式阅读体验,而且还有维护和推动网络文学文本生产和再生产行为的读者。网络文学粉丝的形成有其特定的心理机制、组织机制和社会机制。读者社区为网络读者社群构筑了栖息地,增强了粉丝黏性,为网络文学作品拓展了传播渠道,具有重要的功能和影响。

Fans of network literature are readers who not only have an immersive reading experience for literary works,but also maintain and promote the production and reproduction of network literature texts.The formation of fans of network literature has its specific psychological,organizational and social mechanisms.The reader community has built a habitat for the internet reader community,strengthened the stickiness of fans,and expanded the communication channels for online literary works,which has important functions and influences.