“双创”理念下商业摄影与包装设计的协同教学研究

Research on the Collaborative Teaching of Commercial Photography and Packaging Design under the Concept of“Innovation and Entrepreneurship Education”

随着高校培养目标与教学理念的转变,如何培养学生的创新精神与创业能力已成为当下高等教育的热门话题。商业摄影与包装设计同为视觉传达专业的核心课程,它们在技能创新与概念创意上存在着互补关系。通过课程顺序的科学安排与教学环节的精心设计,加强两门课程的协同教学与联合实践,将有利于学生学习兴趣的激发与创新思维的启迪,从而有效提高“双创”理念下艺术设计类专业大学生的创新创业能力。

As the training objectives and teaching ideas are changing in higher colleges and universities,a hot topic about how to cultivate students’innovative spirit and entrepreneurial ability has been widely discussed in higher education.The core courses of Visual Communication Major include commercial photography and packaging design,which keep a complementary relationship in the aspects of skill innovation and conceptual creativity.Strengthening the collaborative teaching and joint practice of the two courses through the scientific arrangement of curriculum sequence and careful design of teaching links can promote the stimulation of students’learning interest and the enlightenment of their innovative thinking.In this way,the innovation and entrepreneurship ability of college students majoring in Art and Design can be effectively improved under the concept of“Innovation and Entrepreneurship Education”.