设计服务乡村振兴在包装设计课程中的实践

Practice of Design Serving Rural Revitalization in Packaging Design Course

在包装设计课程中围绕乡村振兴主题展开设计命题,对农产品进行包装设计优化创新。本文首先介绍包装设计课程与设计服务民生;然后从加强农产品品牌建设、突出地域文化内涵、加速迭代创新三个方面来讲述农产品包装设计助力乡村振兴;最后通过推进课程思政、加强学科交叉融合和引入设计思维来概括包装设计服务乡村振兴课程实践。旨在课程实践过程中让学生承担社会责任,发挥社会功能,培养为地方经济发展服务的应用型人才。

In the packaging design course,the design proposition is carried out around the theme of rural revitalization,and the packaging design of agricultural products is optimized and innovated.Firstly,this paper introduces the curriculum of packaging design and its service to people’s livelihood;Then,from the three aspects of strengthening the brand construction of agricultural products,highlighting the connotation of regional culture and accelerating iterative innovation,this paper describes that the packaging design of agricultural products helps the revitalization of the countryside;Finally,the curriculum practice of packaging design serving rural revitalization is summarized by promoting curriculum thought and politics,strengthening interdisciplinary integration and introducing design thinking.The purpose is to let students bear social responsibility,give full play to social functions and cultivate applied talents who serve local economic development in the process of curriculum practice.