互联网视域下乡村特色农产品的包装设计研究

Research on Packaging Design of Rural Agricultural Products from The Perspective of Internet

当下网络经济已经开始成为中国经济社会发展的最大动能之一,在互联网经济的条件下,乡村特色农产品也开始了新型的营销模式,获得了新型的营销途径。网络的高速发展,使得乡村特色农产品也开始了互联网+农产品的经营发展方式,在新的营销方式带动下也产生了许多新的现象,乡村特色农产品在网络营销过程中产生的效果成为影响销售的关键。本文针对在互联网视域下的乡村特色农产品包装的现状以及在互联网背景下如何提高乡村特色农产品的销售量做出研究。

At present,network economy has begun to become one of the biggest drivers of China’s economic and social development.Under the condition of Internet economy,rural agricultural products have also started a new marketing model and obtained a new marketing approach.With the rapid development of the Internet,rural characteristic agricultural products have also started the Internet+agricultural product management and development mode.Driven by the new marketing mode,many new phenomena have emerged:the effect of rural characteristic agricultural products in the process of network marketing has become the key to affecting sales.This paper studies the current situation of rural characteristic agricultural products packaging in the Internet perspective and how to improve the sales of rural characteristic agricultural products under the background of the Internet.