论跨界融合模式在广西文创品设计中的应用

The Application of Cross-Field Integration Mode in The Design of Cultural and Creative Products in Guangxi

目的—借助广西优秀非遗民族文化资源,探讨在广西本土化文化创意产品设计中跨界融合模式的必要性和应用价值,从而为广西文化创意产业的创新与发展提供新的思路;方法—从传统与现代、非遗与时尚、新材料应用等几方面切入,对广西本土文创品设计、制作的跨界融合模式中的融合点以及融合方法路径进行分析,并结合时代发展发掘出当前最合适、最有效的文创跨界融合途径;结论—文化创意产品设计必须是依附于本土文化而存在的,带有很强的区域特征,要与时俱进、符合当代人的审美而又不失本土文化属性与特征。在文创品设计制作过程中,不仅要把握好本土文化特色,更要探索一条在跨界融合的模式下结合民族文化特色的发展道路。

In virtue of Guangxi’s excellent intangible cultural heritage resources,this paper discusses the necessity and application value of the trans-boundaryintegration mode in Guangxi’s indigenous cultural and creative design,so as to provide new ideas for Guangxi’s cultural and creative industry;Method:Starting from the aspects of tradition and modernity,intangible cultural heritage and fashion,and new material application and so on,this paper analyzes the integration points and methods in the transboundaryintegration mode of the design and production of Guangxi’s indigenous cultural and creative products,as well as puts forward the most appropriate trans-boundary integration methods for cultural and creative products combined with the development of times;Conclusion:The design of cultural and creative products must be attached to the indigenous and national culture,because its strong regional characteristics,it need to keep pace with the trends and meet the contemporary aesthetic at the same time,so,in the product design and production process,not only the indigenous cultural characteristics should be taken full advantage of,but also an ethnic-cultural-characteristics-based development road should be explored under the crossover integration mode.