乡村振兴战略下红色旅游APP界面设计——以恩施市鹤峰县为列

Interface Design of Red Tourism App Under The Rural Revitalisation Strategy—Take Hefeng County,Enshi City As An Example

恩施市鹤峰县是湖北重要的红色旅游资源,但因其地处偏远,知名度不高,红色资源相对分散而没有形成系统的红色旅游集群。本文通过实地调研法,比较借鉴法确定了利用信息化手段与视觉设计相结合,为恩施鹤峰红色旅游设计一款适合APP界面,通过整合红色旅游的信息,提升鹤峰红色旅游的便利性和教育性,形成鹤峰品牌形象,为其集群化红色旅游产业的发展和乡村振兴提供一种思路。

Hefeng County,Enshi City,is an important red tourism resource in Hubei Province,but because it is remote,not well-known,and the red resources are relatively scattered,there is no systematic red tourism cluster.Through on-the-spot research and comparative reference methods,this paper determines the combination of information technology and visual design,and designs a suitable app interface for Enshi Hefeng red tourism.By integrating red tourism information,it improves the convenience and education of Hefeng red,forms Hefeng brand image,and provides a way of thinking for the development of its clustered red tourism industry and rural revitalisation.