红色文化与中华文明的共生传播研究

A Study of the Symbiotic Communication of Red Culture and Chinese Civilization

做好红色文化建设与传播是当前党的思政建设的主旋律。红色文化传播需结合“新时代”大背景:在“四史三问”中明了红色文化与中华文明应该共生传播;在集爱国、爱党、爱人民于一体中,能够发挥中华文明传播时空平衡的特质,实现与红色文化传播的齐头并进;在整合传统文化、革命文化与社会主义文化于一体的过程中,注意贴合新媒体情境,开展创意传播,把红色文化事业与文化产业有机结合起来,并将其置于乡村振兴以及县级融媒体建设和新时代文明实践中心建设的当代实践中去。从而,红色文化传播成为当代的时尚传播,能够更好地入耳入脑入心,同时无形中也传承了中华文明的共生传播智慧。

The construction and dissemination of Red Culture is the main theme of the current ideological-political building of the Party.On the basis of understanding the"four histories and three questions",Red Culture should be disseminated symbiotically with Chinese civilization in the context of the new era.In the integration of patriotism and devotion to the Party and the people,the common progress of Red Culture and Chinese civilization can be promoted given the Chinese tradition of placing equal emphasis on both time and space.In the integration of traditional culture,revolutionary culture and socialist culture,attention should be paid to the relevance of new media scenarios while carrying out creative communication.Only by organically combining the Red Culture endeavors with the cultural industry,and putting it into the practice of the rural revitalization,county media convergence and new civilization,can it stay in people’s mind and become a trend in communication.The wisdom of symbiotic communication in Chinese civilization can be inherited imperceptibly in the meantime.