新冠疫情对农产品直播带货行业发展影响的研究

Research on the Impact of COVID-19 on the Development of the Live Broadcast Industry of Agricultural Products

通过收集数据并运用综合分析的方法就农产品“直播带货”在新冠疫情不同发展阶段中的相关问题进行分析,并基于此从强化政企合作、加强农产品供应链管理、坚持走品牌化发展道路、培育引进数字人才、加强行业审查监管五个方面提出针对性建议。以促进疫情防控常态化下农产品直播带货行业的持续健康发展,进一步提高农民收入,为乡村振兴注入活力。

Through data collection and comprehensive analysis,this paper analyzes the related problems of COVID-19's“live goods”in different stages of development of COVID-19,and based on this,puts forward specific suggestions from five aspects:strengthening cooperation between government and enterprises,strengthening the supply chain management of agricultural products,adhering to the brand development path,cultivating digital talents,and strengthening the examination and supervision of industries.In order to promote the sustained and healthy development of the live broadcasting and delivery industry of agricultural products under the normalization of epidemic prevention and control,further improve farmers'income and inject vitality into rural revitalization.