新媒介时代张恨水小说动漫化传播研究——以《啼笑因缘》为中心

Research of Animation Communication of Zhang Henshui’s Novels in the New Media Age——Centered on The Story of Three Loves

分析张恨水小说动漫化传播的生存环境,从动漫化表现行为解读《啼笑因缘》中文化艺术化、媒体大众化和图像符号化的特殊优势,转化小说文本的媒介载体,将传统语言传播方式转向艺术动漫化大众传媒,以此改善张恨水小说传播媒介单一化的现状,使动漫化传播手段成为张恨水小说多元化发展的新契机。

This paper analyzes the living environment of the animation communication of Zhang Henshui’s novels, interprets the special advantages of culture and art, media popularization and image symbolization in the cause of laughter from animation expression behavior, transforms the media carrier of the novel text, and turns the traditional language communication mode to the art animation mass media, so as to improve the current simplification situation of the media of Zhang Henshui’s novels and make the means of animation communication become a new opportunity for the diversified development of Zhang Henshui’s novels.