新时代以来讲好中医药故事的实践探索与经验启示

Practice Exploration and Experience Enlightenment of Telling Traditional Chinese Medicine Stories Well Since the New Era

[目的]梳理新时代以来讲好中医药故事的具体实践探索,总结其中的经验启示。[方法]通过概述并解读新时代以来政府部门、驻外使领馆、国际学术组织、主流媒体乃至普通民众讲好中医药故事的具体做法,分析并归纳可资借鉴的经验启示。[结果]经过新时代以来坚持不懈的实践探索,对于如何讲好中医药故事,逐步明确了方向,深化了认识,积累了经验,即以习近平总书记的重要论述作为指引,以高度文化自信呈现中医药故事全貌,综合运用各种策略和技巧使中医药故事深入人心,广泛应用新媒体助推中医药故事的纵深传播以及普通民众以“草根”身份讲述,彰显中医药故事的真实可信。[结论]习近平总书记关于中医药发展的重要论述为新时代以来中医药国际传播指明了方向,提供了机遇。讲好中医药故事是中医药国际传播的积极尝试和有益探索,其经验启示将为中医药国际传播提供参考和借鉴。

[Objective]To comb the concrete practice and exploration of telling traditional Chinese medicine(TCM)stories well since the new era and summarize the experience and enlightenment.[Methods]By summarizing and interpreting the specific practices of government departments,overseas embassies and consulates,international academic organizations,mainstream media and even ordinary people in telling TCM stories well in the new era,analyzed and summarized the experience and enlightenment that can be used for reference.[Results]Through unremitting practice and exploration in the new era,the direction has gradually been defined,understanding has been deepened and experience has been accumulated on how to tell TCM stories well.That,under the guidance of General Secretary XI's important discourse,present whole TCM story with a high degree of cultural confident,integrated use various strategies and techniques to make TCM story deeply root in the hearts of the people,widely apply new media to promote deep transmission of TCM story,and ordinary people tell TCM story as“Grass-roots”,so as to highlight the authenticity and credibility.[Conclusion]General Secretary XI's important discourse on the development of TCM has pointed out the direction and provided opportunities for the international dissemination of TCM in the new era.To tell TCM stories well is a positive attempt and beneficial exploration of the international dissemination of TCM,and the experience and enlightenment will provide reference for international dissemination of TCM.