当前中国原创畅销少儿科普图书创作出版的特征——基于2021年度开卷图书排行榜的分析

Major Features of Best-Selling Contemporary Chinese Original Children’s Popular Science Books:Based on the Analysis of the 2021 Kaijuan Book Best-Selling List

目前中国少儿科普图书销量持续增长,原创少儿科普图书在该类别市场占比有了较大提升。同时,中国原创少儿科普图书的学科分布表现为综合百科与学科细分并存而又以后者占优势的状态,并呈现出内容的多元化;许多科普作品借助文学的翅膀,立足儿童兴趣,重视儿童性,强调叙事技巧,重视文学性,呈现出叙事方式的平易化;而直观、生动、形象的3D图像、AR影像,以及影视动漫改编,体现了图书呈现与传播方式的趣味化。

At present,the sales of children’s science books in China continue to grow,and the proportion of original children’s popular science books in this category has greatly increased.At the same time,the subjects of original children’s popular science books vary from comprehensive encyclopedia to books of specific science discipline,from“grand narrative”to“small narrative”.Many popular science works borrow the imaginative wings of literary writings,focus on children’s interests,and value the readability,literariness,and narrative techniques of narratives,presenting readable and accessible narratives to children.In addition,the usage of animated 3D and AR images and adaptation of animation characters bring the books with stronger visual impacts and more playfulness.