企业网络嵌入如何影响价值共创?——荔枝的单案例研究

How does Enterprise Network Embeddedness Affect Value Co-creation?A Single Case Study of Lizhi

在互联网时代,企业已不再仅仅作为单独的价值创造者而存在,价值共创已成为企业谋求发展的重要手段。企业的整合能力会随着网络嵌入程度而发生变化,从而导致企业间竞争优势产生差异最终影响企业的价值创造方式。基于网络嵌入与动态能力理论,本文以企业荔枝为例,研究企业网络嵌入对整合能力以及价值共创的影响机制。研究结果表明:网络嵌入是企业获取资源、提高整合能力的必要条件;整合能力的提升能够进一步促进企业进行价值共创,实现利用多方资源促进合作主体共同的价值增值和长远发展;不同维度的网络嵌入通过影响企业的整合能力进而产生差异化的价值共创模式。其中关系嵌入和平台生态圈的打造是企业应当大力提倡与发展的。

In the era of internet,enterprises no longer exist only as a single value creator,and value co-creation has become an important means for enterprises to seek development.The integration ability of enterprises changes with the degree of network embeddedness,which leads to the differences of competitive advantages between enterprises and ultimately affects the way of value creation of enterprises.Based on the theory of network embeddedness and dynamic capabilities,this paper studies the mechanism of network embedding influence on integration capabilities and value co-creation by taking Lizhi as an example.The results show that network embeddedness is an important condition for enterprises to acquire resources and improve their integration abilities.The improvement of the integration ability can further promote the value co-creation of enterprises and realize the common value increment and long-term development of the partners by using multiple resources.Different dimensions of network embeddedness can influence the integration ability of enterprises and then produce differentiated value co-creation mode.The relationship embeddedness and the building of a platform ecosystem should be vigorously advocated and developed by enterprises.