“智媒时代”新闻传播人才培养的范式转变

Paradigm Transformation of the Cultivation of Talents of Journalism and Communication in the “Intelligent Media Era”

人工智能、算法推荐与社交媒体的耦合,引发媒介向智能维度迁移,宣告“智媒时代”的到来。“智媒”重构媒介技术体系,推动新业态的生成。机器人介入新闻生产,算法推荐实现信息的精准送达,颠覆传媒产业格局,挑战现有的社会规制,倒逼传媒教育的革新。而回归“通识教育”理念,追求复合型、融合性、专家型的人才,以及实施“部校共建”引领下的“跨界融合”模式,意味着新闻传播人才培养的范式转变。倘若这一范式不打折扣运行,客观上必然抬高新闻传播学的准入门槛,增强这一学科的社会竞争力。

The coupling of artificial intelligence,algorithmic recommendation and social media has triggered the migration of media to the intelligent dimension,heralding the arrival of the“intelligent media era”.“Intelligent media”reconstructs the media technology system and promotes the generation of new business forms. Robots are involved in news production and algorithmic recommendation achieves accurate information delivery, which subverts the pattern of media industry,challenges existing social regulations and pushes the innovation of media education. The return to the concept of“general education”,the pursuit of compound,integrated and expert talents,and the implementation of the“cross-border integration”mode under the guidance of“ministry-university co-construction”means the paradigm transformation in the cultivation of journalism and communication talents. If this paradigm operates fully, it will objectively raise the admission requirements of journalism and communication and enhance the social competitiveness of this discipline.