国外海洋体育产业对中国水上休闲项目发展的启示

Enlightenment of Foreign Marine Sports Industry to the Development of Water Leisure Project in China

总结了世界发达国家海洋体育产业的发展经验,分析了中国海洋体育产业现状,包括水上休闲项目类型、参与程度和反馈。对人们的参与情况进行了调查,采用聚类算法对项目进行分类。结果表明,尽管人们参与海洋娱乐活动的比例相对较高,但由于基础设施和法规不完善,影响着行业的长期发展。应借鉴发达国家的经验,加强海洋休闲运动活动的宣传,增强人们参与的积极性,进一步促进海洋体育产业的发展。

The study summarizes the experience of the development of marine sports industry in developed countries,analyzes the present situation of China’s marine sports industry,including the types of water leisure project,participation and feedback.The study investigates the people’s participation situation,and clarifies the project through clustering algorithm.The results show that although the proportion of people’s participation of marine leisure activities is relatively large.The imperfect infrastructure,and laws and regulations influence the long-term development of the industry.It is suggested to borrow the experience from developed countries,promote the publicity of marine leisure activities,improve people’s participation enthusiasm,and promote the development of marine physical industry.