农产品供应链整合的特征与规律研究--基于传统渠道模式和全渠道模式的比较分析

Research on the Characteristies and Lawsof Agro-Food Supply Chain Integration--A Comparative Analysis between Traditional Channel and Omni-Channel Mode

按照零售渠道变革的演化历程,动态梳理了传统渠道模式(单渠道、多渠道、跨渠道)与全渠道模式下农产品供应链整合的主要形式和典型特征,并从多维角度比较了传统渠道模式与全渠道模式下农产品供应链整合的内在差异,揭示了农产品供应链整合的共性规律,提出了全渠道模式下农产品供应链整合的实现路径。研究认为,传统渠道模式下农产品供应链整合强调产能驱动、推式供应链运作,注重交付网络构建和市场范围拓展,供应链形态是串行链式结构,需求响应能力较弱,而全渠道模式下农产品供应链整合更加强调需求驱动、拉式供应链运作,注重大数据技术应用和供应链端到端透明,供应链形态是并行网状结构,需求响应能力较强。推进全渠道模式下农产品供应链整合,在实践中应坚持问题导向原则、效率与效益中心原则、顺势而为原则,在路径选择上走内生路径和外引路径相结合的道路。

On the basis of the evolution process of retail channel reform,this paper dynamically sorts out themajor typesand typical characteristics of agro-food supply chain integration(ASCI) for traditional channel(mon-channel,multi-channel and cross-channel)andomni-channel mode respectively.Basedonthis,this paper fur ther compares the in herent differences of ASCI between traditional channel and omni-channel mode,reveals the common law of ASCI.and thenputs forward the realization path of ASCI in the context of omni-channel.The study holds that in context of traditional channel mode,ASCI emphasizes capacity driven and the operation of push supply chain,and pays attention to the construction of delivery network and market scopeexpansion.The supply chain structure isaseries chain with weak demand response ability.In comparison,in thecontext of omni-channel mode,the ASCI gives priority to the demand driven,operation of pull supply chainand customer-centered value creation.Besides,it emphasizes the application ofbig data technology and the supplychainend-to-endtransparency.Thesupplychain structure is parallel network with strong demand response ability In order to promote ASCI in the context of omni-channel,itisvery important to adhere to the principles of problem-oriented,efficiency and benefit-oriented,following the trend and take the path of combining internal self-development and external government support.