共生视阈下平台企业社会责任评价体系构建

Construction of Platform Corporate Social Responsibility Index Evaluation System under Symbiosis Visual Threshold

本文将共生理论引入平台企业社会责任指标评价体系研究,阐述平台企业社会责任与共生理论的契合机理,提出企业社会责任评价体系传统范式到共生范式的变迁,运用内容分析法和层次分析法确定共生视阈下的平台企业社会责任评价维度、构成题项及权重。三个一级指标是平台企业社会责任共生单元、平台企业社会责任共生模式、平台企业社会责任共生环境,平台企业社会责任共生单元包含政府责任、员工责任、客户责任等七个二级指标,平台企业社会责任共生模式包含与平台入驻方的共生责任模式、与消费者/公众的共生责任模式等四个二级指标,平台企业社会责任共生环境包含共生政治环境责任、共生文化环境责任、共生技术环境责任等五个二级指标。平台企业社会责任三级指标共包含59个题项,较为充分地体现了平台属性和共生特质。本研究明确平台企业社会责任的内容及边界,更强调平台企业与其共生成员、履责对象的互动协同和共生演化,突破传统理论视角的局限和割裂地看待企业社会责任问题的局面,推动企业社会责任评价从利益相关者语境下的企业单边评价范式进阶到平台语境下企业共生协同评价范式。

This research introduce symbiosis theory into platform corporate social responsibility index evaluation system.This paper expounds the agreement between the platform corporate social responsibility and the symbiosis theory,and puts forward the change from the traditional paradigm to the symbiosis paradigm of the corporate social responsibility evaluation system.This paper constructs the platform corporate social responsibility evaluation system based on the symbiosis theory,use the content analysis method to determine the evaluation dimensions and components of the platform corporate social responsibility,and determine the weight of the platform corporate social responsibility index through the Analytic Hierarchy Process.Platform corporate social responsibility under the symbiosis visual threshold includes three first-level indicators:platform corporate social responsibility symbiosis unit,platform corporate social responsibility symbiosis model,platform corporate social responsibility symbiosis environment.The platform corporate social responsibility symbiosis unit contains seven secondary indicators:employee responsibility,customer responsibility,government responsibility,merchant responsibility,investor responsibility,environmental responsibility,community and social responsibility.The platform corporate social responsibility symbiosis model contains four secondary indicators:symbiotic responsibility model with platform entrants,symbiotic responsibility model with consumers/public,symbiotic responsibility model with ecological partners,symbiotic responsibility model with government.The platform corporate social responsibility symbiotic environment contains five secondary indicators:symbiotic responsibility political environment,symbiotic responsibility cultural environment,symbiotic responsibility technology environment,symbiotic responsibility natural environment,symbiotic responsibility social environment.The platform corporate social responsibility three-level index contains 59 items,which fully reflects the platform attributes and symbiotic characteristics.This study clarifies the content and boundary of platform corporate social responsibility,avoids the problem of simplification or confusion of responsibility boundary,emphasizes the interactive coordination and symbiotic evolution between platform enterprises and their symbiotic members and responsibility objects,breaks through the limitations of the traditional theoretical perspective and looks at the issue of corporate social responsibility in a fragmented way,and promotes the evaluation of corporate social responsibility from“unilateral evaluation paradigm of enterprises in individual context”to“symbiotic collaborative evaluation paradigm of enterprises in platform context”.The symbiotic relationship between corporate social responsibility under the perspective of platform beyond before“embedded”and“impact”,to form closer interactive,more normlier reciprocity,and more collaborative symbiotic relationship.Based on the multi-level and broad cooperation in the field of coexistence,this study refactoring traditional evaluation system for the social responsibility,It provides a multi-dimensional,expandable and high-dimensional corporate social responsibility evaluation theory and perspective.This study realize research to upgrade,incluing individual social responsibility evaluation to the community social responsibility evaluation,point/line/face type social responsibility evaluation to the network corporate social responsibility evaluation,unilateral social responsibility evaluation to the cross-border or multilateral social responsibility evaluation,static isolated social responsibility evaluation to the interactive symbiosis social responsibility evaluation,a simple linear social responsibility evaluation to the complex nonlinear social responsibility evaluation.This study expands the content boundary of traditional corporate social responsibility,and play effect of cross-side platform responsibility implementation and value creation from the symbiotic perspective.