“大数据杀熟”的法律规制研究

Research on legal regulation of the Big Data affinity

随着大数据技术发展,“大数据杀熟”现象日益严重,侵害了消费者的诸多合法权益。针对该现象,在充分研究了其成因和目前规制困境的基础上,提出了完善相关法律规制的建议,使大数据能够更好地发挥其应有价值,有助于在互联网平台利益与消费者合法权益保护之间找到平衡点。

With the development of Big Data technology,the phenomenon of“Big Data Affinity”is getting more serious,infringing on legitimate rights and interests of consumers.Therefore,this paper puts forward suggestions for improving relevant legal regulations on the basis of fully studying its causes and current regulatory dilemmas,so that Big Data can better play its due value.This is also helpful for finding a balance between the benefits of Internet platforms and the protection of rights and interests of consumers.