社区团购的发展

Development of Community Group Purchase

随着互联网时代的到来,云支付、线上消费等逐渐取代传统支付方式。基于这种背景,产生了一种新型的经济商业模式——社区团购,其采用横向沟通模式,具有区域化、效率高和成本低等优势。社区团购在我国发展迅速,逐渐成为人们一种不可或缺的生活方式。目前,社区团购平台数量多、竞争激烈,但是却缺乏有效的国家监管体系,其低准入门槛导致其经营模式容易被复制,且其工作人员也缺乏相关的专业知识,加大了社区团购的管理难度,而对商品种类和质量的高要求更是加大了商品供应链的选择难度。因此,首先对社区团购进行简单介绍,然后对其优势和面临的问题进行了分析,最后基于上述分析对社区团购的发展提出相应的建议,从而促进社区团购健康、长远发展。

With the advent of the Internet era,cloud payment and online consumption have gradually replaced the traditional payment meth-ods.Based on this background,a new economic and business model-community group purchase has emerged.It adopts the horizontal communication mode,which has the advantages of regionalization,high efficiency and low cost.Community group purchase has been develop-ing rapidly in China,and has become an indispensable way of life.At present,the number of community group purchase platforms is large and the competition is fierce,but there is a lack of effective national supervision system.Its low access threshold makes its business model easy to be copied,and the staff also lack relevant professional knowledge,which makes the management of community group purchase more difficult,while the high requirements for commodity types and quality make the selection of commodity supply chain more difficult.Firstly,this paper briefly introduces community group buying,then analyzes its advantages and problems,and finally puts forward corresponding sug-gestions for the development of community group buying based on the above analysis,so that community group buying can get healthy and long-term development.