基于大型语料库的长沙国际形象及其自塑策略研究

A Study on Changsha’s International Image and Self-Shaping Strategy Based on a Large Corpus

本文基于NOW语料库,在话语分析理论的指导下,对长沙国际形象进行了定量和定性考察。研究发现,近十年海外英语媒体为长沙塑造了“积极承办国际体育赛事”“艺术、经济、旅游之都”“与中国许多大城市联系紧密、互动频繁”等国际形象。针对海外英语媒体他塑现状,本文提出了五点长沙国际形象自塑策略:一、提升长沙综合实力,增强长沙国际影响力;二、深耕长沙特色内容,增强长沙城市品牌辨识度;三、打造新时代国际传播队伍;四、主动设置长沙积极正面议题;五、构建长沙国际形象自塑话语体系。

Based on the NOW corpus and the discourse analysis theory,this paper conducts a quantitative and qualitative investigation of Changsha’s international image.As has been found,in the past ten years,overseas English medias have successfully helped to shape such international images for Changsha as"a city actively undertaking international sports events","the capital of art,economy,and tourism"and"a city closely connected with many other large cities in China".In view of the current status quo of overseas English media,this paper puts forward five strategies for Changsha to shape its own international image:1.to enhance Changsha’s comprehensive strength and increase Changsha’s international influence;2.to dig deep into Changsha’s characteristic connotations and enhance the discerning degree of Changsha’s city brand;3.to build an international communication team in the new era;4.to actively set up positive issues about Changsha;5.to construct a discourse system for Changsha to shape its own international image.