突发事件风险下基于不同控制权的生鲜农产品双渠道供应链社会责任研究

Research on Social Responsibility of Fresh Agricultural Products Dual-channel Supply Chain Based on Different Control under the Risk of Emergencies

以两阶段生鲜农产品双渠道供应链为研究对象,分别构建了突发事件风险下生鲜商品零售商和生鲜商品供应商占主导时的社会责任履行决策模型,求解了2种情景下的最优社会责任履行和最优生鲜批发价格,重点探讨了不同风险发生等级下供应链控制权对社会责任履行的影响。研究表明,突发事件风险下不同权利结构的生鲜农产品双渠道供应链均能实现最优社会责任履行和最优生鲜批发价格,低风险情景下生鲜商品零售商占主导能够激发更多的社会责任履行,而高风险情境下生鲜商品供应商占主导能够激发更多的社会责任履行。

Two-stage social responsibility decision-making model based on different control of fresh agricultural products dual-channel supply chain under emergency risk is constructed.The optimal social responsibility and the optimal wholesale price are solved.The influence of supply chain control right to the social responsibility fulfillment under different risk levels is discussed.The research shows that under the risk of emergencies,fresh agricultural products dual-channel supply chain with different right structure can achieve the optimal social responsibility fulfillment and the optimal wholesale price.Under the low-risk scenario,the dominance of fresh goods retailers can stimulate more fulfillment of social responsibilities,while the dominance of fresh goods suppliers in high-risk situations can stimulate more fulfillment of social responsibilities.