融合式新闻生产:一个媒体式的“面子工程”?——基于组织社会学视角的考察

Integrated News Production:A Media-style"Face Project"?The Perspective of Organizational Sociology

融合式新闻生产正成为数字时代新闻业的一大趋势。本文从组织社会学的理论框架出发,详细考察并审视了媒体机构Z的融合式新闻生产活动。研究发现,新闻业选择一种顺从的方式来回应行业内外对融合式新闻生产的“诉求”;虽然新闻业没有进行彻底的数字化变革,但却搭上制度环境的“便车”,以彰显其现行的融合式新闻生产活动具有“合法性”;而新闻业内部组织结构所具有的“超稳定”因素也深深地制约着数字化变革的推进,于是便不得不选择一种“折中”式的“面子工程”,来可视化所谓的“融合式新闻生产”。研究认为,传统媒体越是沉溺于过去的新闻生产环境,则越难朝着数字化的方向变革。

In the digital society,the integration of news production has become a major trend of news industry.However,the current fusion news production has been criticized as a media type"face project".From the theoretical framework of Organizational Sociology,this paper studies and examines the integrated news production activities of media organization Z.It is found that the news industry chooses an"yes man"to respond to its internal and external"demands";although the news industry has not carried out a thorough digital transformation,it takes the"free ride"of the institutional environment to show that its current integrated news production activities have"legitimacy";and the internal organizational structure of the news industry has the"super"The"stability"factor also deeply restricts the advancement of digital transformation,so we have to choose a"half hanging"type of"face project"to illustrate that we have realized the so-called"integrated news production".The research shows that the more traditional media adapt to the past news production environment,the more difficult it is to change towards the digital direction.